The term Office 2.0, which is sometimes used to refer to online office suites, originated with Ismael Ghalimi in an experimental effort to test whether he could perform all of his computer based work in online applications. It is a marketing neologism representing the concepts of office productivity applications as published applications rather than stand-alone programs, leveraging the Web 2.0 concept to conjure imagery of collaborative, community based and centralised effort rather than the more traditional application running on a platform locally. It is also the focus of the annual Office 2.0 Conference.
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